Participating in Financial Samurai’s Alexa Ranking Challenged, called The Yakezie Alexa Challenge, has me considering how to increase my Alexa Ranking (in addition to points made in Sam’s post). Alexa Rankings, for the post part, are resulted from your website’s page views and visits to your site (as it’s Home Page suggests).

I want to look at how each of these subjects:

Google Search Engine Optimization Tools, my website’s design, and other values could potentially increase my Alexa Ranking.

Google Search Engine Optimization

• Using Google Keywords: There are many good websites that discuss how to use Google Keywords, so I won’t be discussing how to use them.

  But, I believe utilizing the Google AdWords: Keyword’s tool to target my written content can help increase organic search results. Thus, increasing visits to my sites and page views.

  Example, if you search the keyword “lemon” (with 5 million searches) versus “lemons” (with 386,000 searches), you can see I would have a better chance with people finding my site with the niche term “lemons” because it is more direct.

• Buy advertisements on search engines: You may need to spend a bit, but it can increase the traffic to your website.

My Website’s Design for Search Engine Optimization

• Write good content: You might develop your search engine optimization by using strong keywords, but content is what drives builds loyal readers to come back for more; creating the continuous flow of traffic to your site.
• Post more frequently: Of course, an increase in page/site views is potentially imminent when writing posting more frequently, but to what degree? Per Alexa, frequently posting more content doesn’t always mean an increase to Alexa Ranking.

  My posting schedule is Tuesday, Thursday, and Sundays. I am thinking that fostering community, interaction, and conversation, on the website, with comment/nested comments might take a stronger stance to posting more frequently. To me, it is more important to build relationships with people. As this is what has helped my personal finance journey blossom.

  So, it might be beneficial to rankings if you can do both simutaneously.

• Excerpt vs. Content: Does your website home page include an excerpt of the post leading to ‘read more’ or do you post a full page? I think Financial Samurai’s post excerpts has an edge on me in this area compared to me showing full post.

  One, there are more posts available for viewing on his home page vs. the 3 post I show on my home page. Two, if you’re content is good, then a person will hit ‘read more’ listed on the excerpt (counts as a ‘visit to your site’ and a ‘page view’).

  Where as, my site shows the full post. Many people pressed for a quick read can easily come to my site, read all, and move on (only gaining a ‘visit to your site’). My ‘page view’ would only be increased if the reader choses to leave a comment or hits an internal hyperlink. So, I might want to consider changing my home page format (don’t be suprised if my site morphs again). 😉

Other Values

• Write about Alexa Ranking: Bloggers like to understand how to increase thier ranking; to reach more people. By writing a blog post it drives traffic to your site.

  So that is just what I did. Of course, the post is meant to help you, too. 🙂 I’d like to have a community discussion to see what your thoughts are for increasing your Alexa Ranking.

• Write Guest Posts: You might have heard me twitter this comment. Its meant to work just like the factor above. This also could include participating in forums, writing eZine articles, Associated Content Articles, eHow articles, Stumbling, Digg(ing), using Hootsuite, Tip’d, etc… Get yourself out there to be seen. Drive the masses back. 🙂
• Use Alexa Search Analytics: When you search a website on Alexa site you will note the “Top Keywords for Search Traffic”. These are the keywords driving most of the traffic to your site note: my former food post for ‘Gordon Biersch Garlic Fries’ still drives the most traffic to my site). Do these Top Keywords align with the competition you wish to interact with? Or should you write more content with you site’s Top Keywords?

Conclusion

There are still many more possible ways to increase your Alexa Ranking, but these particular factors are what came to mind after joining Financial Samurai’s challenge. Ones I plan on focusing on.

Do I think installing the Alexa Toolbar will help? To a point. According to Wiki on Alexa Internet:

On April 16, 2008, many users reported dramatic shifts in their Alexa rankings. Alexa confirmed this later in the day with an announcement that they had released the new Alexa ranking system, claiming that they now take into account more data sources “beyond Alexa Toolbar users”.[19]

Meaning there are more factors to consider. You can follow up on the Wiki page.

At the end of this challenge, I will be sure to update you on that factors I think helped to increase my rankings.

What do you think works to increase the Alexa Ranking? If you haven’t signed up for The Yakezie Alexa Challenge, head on over there. What do you have to lose?

For more information about Alexa information, check out:

• Search Analytics with Alexa
• Search Engine Optimization
• Dosh Dosh: 20 Quick Ways to Increase your Alexa Rank

You can see my Alexa Traffic Rank Widget in the Sidebar. From the beginning of the challenge, in the last week of January, I have gone from a 433,000 to a 398,710 (Traffic Rank widget works a day behind). For me, that is not too shabby.