Ladies and gentlemen, do you scrub, scrape, and scour baked-on crud on cookware; cry over gallons of spilled milk; fall off your ladder when cleaning gutters; and torture yourself to get a firmer fanny? Wish there were a better way?
Then stay up to find the Must Have Product on late night TV? (Why you staying up that late watching TV anyway?)
Let us understand the psychology behind infomercials and understand how they mesmerize you and have you maxing out your credit card:
- Infomercials are scripted to pump up dopamine in your brain [Buy, Buy, Buy]
- Infomecials take you on a psychological roller-coaster ride – They tell you about a problem you never had, follow it with an fantastic solution, then a a series of ever more amazing product benefits, bonuses, and giveaways, all leading to the thrilling plunge of an unbelievable low price. And they make you buy in the next few minutes because it only take 5 to 6 minutes for your dopamine levels to drop. It’s all about the psychology of selling.
- The magic of TV and film editing and shooting make anything look good – they can make a so-so product look Amazing! Actually abot half of the infomercial products deliver on their promise, 30 percent still deliver but are too expensive, and the rest are Worthless!
Have you been suckered by an infomercial product? Asking yourself when the product arrives, “What the heck did I just buy?”
Lets look at a few infomercials that I just don’t get (oh, there are a bunch more… but here are a few good ones)
The Shake Weight
Designed specifically for women to tone up. Not bulk. No batteries Needed for this baby! Sexy, lean arms in minutes!
Are you serious? Click on the picture to see the video (forward to about half way on the video) Ya, it looks like something else to me. Wouldn’t be caught using this weight!
My Secret Hair Enhancer
Stop being self conscious about your hair. My Secret Hair Enhancer is an easy to use aerosol spray that was created to solve the condition of thinning hair for both men and women.
Okay, now I know hair thinning or loss is not a subject to joke about. But the product is! If you are going bald, men… shave it or wear a cap. Neatly trim the hair you do have. The tips listed are much more accepted by a woman then a spray product that is liable to drip when you sweat under the warming sun.
This EZ Cracker will crack eggs, separate egg whites & strip shells from hard boiled eggs in seconds… no mess no fuss!
This big gadget…really? It wouldn’t even fit in my kitchen drawer! Did your mother teach you nothing? Did your mother never teach you to gently toss the yoke between the shells letting the egg whites pour to the cup beneath? Don’t you know you can put baking soda in your gently boiling water and peel the egg without actually ‘peeling’ it? [See Tim Ferris perform this amazing task!]
Tip: be careful of an infomercial’s low price. The rest of the cost could be hidden in the shipping charges.
How to Seize the “Buy Now”
In fact, before you buy any infomercial product, follow these steps:
Pause 10 minutes before buying
By then, you impulse-shopping dopamine levels should calmed down. [you can easily find a knock off, find the product online somewhere, or wait until it shows up in your drugstore]
Ask, “Would I buy this with cash?”
Most of you would not pay cash. That nifty little credit card candy-coats the fact that your spending money [on that?!]
Consider other solutions
EZ cracker versus learning the basics of cooking from a friend or family member
Listen for true “value” clues
When the announcer tells you it’s “a $40 value,” then says he’ll give you two for one, that means the value is $20-and probably less [thinking you could pick up same fabulous product at the swap meet for much less]
Calculate the real price
Remember the tip about watching the shipping costs. Companies are legally allowed to add additional shipping & handling cost, as they feel needed. Be sure to add the charges to the product price to see what you are really paying.
Say no to upselling
When they offer you the nifty gadgets for the fabulous product you are buying, say “NO”! Chances are, they will sit unused in your cabinet to be found 20 years later opting for a garage sale.
Avoid shipping and handling fees
Wait until you see the product, like Snuggies, show up in your local drug store with the “As seen on TV” sicker. [I am ashamed to admit, I bought my daughter that must-have-snuggie for Christmas – and she no longer uses it – wasted money]
Okay, so hilarious infomercial products. But do you have an infomercial product you actually enjoy?